About Adam

Adam Ruf is a leading user experience designer helping teams build products and features that save time and empower people to work smarter. He's currently a UI/UX Designer at Twitch, a popular design mentor, and pioneering design streamer.

Adam has delivered design work for and consulted with dozens of organizations, including Twitch, Yahoo, BrightRoll, CapitalOne, and UserTesting. He taught courses on intermediate UX research & design and front-end web development at the Academy of Art University. Adam has also presented talks and workshops to hundreds of designers at places like Tradecraft, General Assembly, Cascade SF's UXNight, and the Ideate Conference.

Most importantly, Adam provides leadership and mentorship for the next generation of design professionals, helping individuals develop critical design skills, hardworking portfolios, and design-driven cultures. By running weekly design streams, facilitating design contests, workshops, and 1:1 mentoring, he's actively helping designers level up their skills and impact.

Adam feels incredibly lucky to live in the San Francisco Bay Area with his incredible wife, where they spend their free time laughing, learning, hiking, and exploring the world.


  • B.A. in Psychology
    University of Minnesota - Twin Cities, MN
  • Certificate of Intermediate Chinese Language Studies
    Language & Culture University - Beijing, China
  • Coursework in Master's of Environmental Management
    University of Queensland - Brisbane, Australia

Professional Interests

Personal Interests

Experience & Skills

User Research

Contextual Inquiries Heuristic Evaluation Journey Mapping Surveys User Flows Usability Testing


Content Strategy Data Visualization Design Systems Prototyping Sketching Strategy & Vision Visual Design Wireframing Writing


Culture Design Design Feedback Design Sprints Mentorship Project Leadership


Balsamiq CSS/SASS Figma Git/GitHub HTML InVision JavaScript Sketch VS Code
Contact Adam