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About Adam


Adam Ruf is a Product Designer on the Venture Team at AngelList, the platform for startups. After hours, he's a popular design mentor and pioneering design streamer.

Previously, Adam was designing at Twitch, Yahoo, BrightRoll, and UserTesting. He also taught courses on UX research & design and front-end web development at the Academy of Art University in San Francisco. An active design community member, Adam has presented actionable talks and workshops to hundreds of designers since 2014.

Adam helps designers and teams develop critical skills, hardworking portfolios, and design-driven cultures. Weekly live design streams, UX design contests, portfolio reviews, workshops, and 1:1 mentoring are just a few of the ways he supports the design community.

Adam is lucky to live in the San Francisco Bay Area with his incredible wife. Together, they love laughing 🤣, playing 🏸+ boardgames, hiking, snorkeling 🐠🐡🐙, and adventuring around the world ✈️.

Photo of User Experience Designer, Adam Ruf, wearing a nerdy designer t-shirt
You'll often see Adam wearing a nerdy design t-shirt, like that one ☝️


  • B.A. in Psychology
    University of Minnesota - Twin Cities, MN

  • Certificate of Intermediate Chinese Language Studies
    Language & Culture University - Beijing, China

  • Coursework in Master's of Environmental Management
    University of Queensland - Brisbane, Australia

Professional Interests

Personal Interests

Experience & Skills

User Research

Contextual Inquiries Customer Interviews Heuristic Evaluation Journey Maps Surveys User Flows Usability Testing


Content Strategy Data Visualization Design Systems Prototyping Sketching Strategy & Vision UI Design Visual Design Wireframing Writing


Collaboration Culture Design Design Feedback Design Sprints Mentorship Leadership


CSS/SASS CodePen Git/GitHub HTML InVision JavaScript Sketch VS Code