About Adam

Adam Ruf is an experienced product designer. He helps teams build products and features that save time and empower people to work smarter. He's also a popular design mentor, and pioneering design streamer.

Adam has served as a product designer at Twitch, Yahoo, BrightRoll, and UserTesting. He taught courses on intermediate UX research & design and front-end web development at the Academy of Art University. Adam has also presented actionable talks and workshops to hundreds of designers ( Tradecraft, General Assembly, Cascade SF's UXNight, and the Ideate Conference).

Adam provides leadership and mentorship for the current and next-generation design professionals. Weekly design streams, facilitating design contests, workshops, and 1:1 mentoring are some of the ways he gives back to the design community. Adam enjoys helping people develop critical design skills, hardworking portfolios, and design-driven cultures.

Adam is lucky to live in the San Francisco Bay Area with his incredible wife. Together, they love laughing, learning, playing, hiking, swimming, and exploring the world.

👇 Trivia Game Answers below


  • B.A. in Psychology
    University of Minnesota - Twin Cities, MN
  • Certificate of Intermediate Chinese Language Studies
    Language & Culture University - Beijing, China
  • Coursework in Master's of Environmental Management
    University of Queensland - Brisbane, Australia

Professional Interests

Personal Interests

Experience & Skills

User Research

Contextual Inquiries Heuristic Evaluation Journey Mapping Surveys User Flows Usability Testing


Content Strategy Data Visualization Design Systems Prototyping Sketching Strategy & Vision Visual Design Wireframing Writing


Culture Design Design Feedback Design Sprints Mentorship Project Leadership


Balsamiq CSS/SASS Figma Git/GitHub HTML InVision JavaScript Sketch VS Code

🤔 Trivia Game Answers

  1. Fiestada pizza [Favorite Food]
  2. Anthem by Ayn Rand [Favorite Book]
  3. Twitch [Streaming Platform]
  4. All dinosaurs [Favorite Dinosaur]
  5. The Princess Bride [Favorite Movie]
  6. Minnesota [Where Adam Grew Up]
  7. Cat [Wasn't Adam's Pet]
  8. No sleep required [Fantasy Superpower]
  9. Spring water [Drink of Choice]
  10. Austria [Country Not Yet Visited]
Contact Adam