About Adam


Adam Ruf is an experienced product designer. He helps teams build products and features that save time and empower people to work smarter and with greater creative confidence. He's also a popular design mentor, and pioneering design streamer.

Adam has served as product designer at Twitch, Yahoo, BrightRoll, and UserTesting. He taught courses UX research & design and front-end web development at the Academy of Art University. Adam has also presented actionable talks and workshops to hundreds of designers (Tradecraft, General Assembly, Cascade SF's UXNight, Ideate Conference).

Adam provides leadership and mentorship for design professionals. Weekly design streams, facilitating design contests, workshops, and 1:1 mentoring are some ways he gives back to the design community. Adam enjoys helping people develop critical design skills, hardworking portfolios, and design-driven cultures.

Adam is lucky to live in the San Francisco Bay Area with his incredible wife. Together, they love laughing 🤣, playing 🏸+ boardgames, hiking, snorkeling 🐙🐠🦈, and adventuring around the world ✈️.

Photo of User Experience Designer, Adam Ruf, wearing a nerdy designer t-shirt
You'll often see Adam wearing a nerdy design t-shirt, like that one ☝️


  • B.A. in Psychology
    University of Minnesota - Twin Cities, MN

  • Certificate of Intermediate Chinese Language Studies
    Language & Culture University - Beijing, China

  • Coursework in Master's of Environmental Management
    University of Queensland - Brisbane, Australia

Professional Interests

Personal Interests

Experience & Skills

User Research

Contextual Inquiries Heuristic Evaluation Journey Maps Surveys User Flows Usability Testing


Content Strategy Data Visualization Design Systems Prototyping Sketching Strategy & Vision UI Design Visual Design Wireframing Writing


Culture Design Design Feedback Design Sprints Mentorship Project Leadership


Balsamiq CSS/SASS CodePen Figma Git/GitHub HTML InVision JavaScript Sketch VS Code