UX Adam Ruf charicature by Charlene Sirianni

Hi, my name is Adam Ruf.
I'm a UX designer who codes.
I help teams deliver smiles.

Live on

๐Ÿค“ Join me for live design chat and projects Tuesday, Wednesday, and Thursday nights! ๐Ÿ‘ Live portfolio reviews on Thursdays

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UX Design

๐Ÿ† I started the contest as a fun way for designers to practice critical design skills and grow their portfolios. ๐Ÿ“ฃ Contest #4 is ON: Entries due Jan 31st

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UX Design
Book Club

๐Ÿ“š Are you a designer who likes reading and thinking? UX Design Book Club was made for you. ๐Ÿ“• The first book club events will start in February

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Pyramids representing the hierarchy of user needs, as described by Aaron Walter in his book, Designing for Emotion. From bottom to top: Functional, Reliable, Usable, & Pleasurable

Who Am I?

I'm Adam Ruf, SF-based full-stack UX Designer, and member of the Design team at Twitch where I help people save time and have fun achieving their streaming goals.

After hours, I'm streaming design events on Twitch to support and mentor the next generation of UX designers.

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How I Help

I help teams achieve their product or service design goals through lean user research and design strategy, focusing on rapid prototype development to quickly learn what works, what doesn't, and why.

I also provide mentorship for people starting out or working to grow their design careers.

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What's New?

Jan 24
โ˜๏ธ One week left to finish your UX Design Contest #4 entry. Show how your illustration/animation skills can enhance an experience.
See contest details

Jan 1
Happy New Year! What are your goals for 2018? I'm excited to continue experimenting with live design streaming on Twitch and help even more people.

Recent Side Projects

๐Ÿ“š A book club to help designers grow by reading, thinking, and sharing

UX Design Book Club helps people practice critical thinking skills while reading popular design books. Private and public book club events provide opportunities for networking and discussion.

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๐Ÿ† Monthly contests for designers that exercise skills and grow portfolios

Inspired by my friend, Pablo Stanley, I started UX Design Contest to provide a structured, fun way for designers to practice a variety of UX design skills and create portfolio-ready case studies.

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๐Ÿ”ฎ A scalable solution to "Too many questions"

With the help of our design community on Twitch, I built a modern magic 8-ball experience to demonstrate the value of side projects, trying out new technologies, exercising creativity, staying humble, and having fun.

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๐Ÿ“ Getting the right dimensions with a 16:9 calculator for UI designers

When we decided to use the 16:9 aspect ratio for the Twitch Events feature my team and I launched, I built a simple 16:9 calculator to help me get the proper dimensions for displaying user-generated images at high quality.

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๐Ÿ˜ฒ Highlighting confusion, frustration, and delight with a User Dialogue Flow tool for designers

I wanted a faster way to create attractive user dialogue flows than using Sketch, so I built a simple MVP that allows UX designers to create a dialogue flow between a user and an app and then print to PDF or paper to share with stakeholders.

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