I'm Adam Ruf, SF-based Design Lead & Sr. User Experience Designer on the BrightRoll Ad Products team at Yahoo.
When I'm not mentoring the next generation of UX/UI designers, I support teams with UX strategy and design.
I help teams achieve their goals through user research and design leadership, including usability testing and prototype development.
I also provide mentorship for startups and user experience designers.
I wanted a faster way to create attractive user dialogue flows than using Sketch, so I built a simple MVP that allows UX designers to create a dialogue flow between a user and an app and then print to PDF or paper to share with stakeholders.
I love LendingClub, but was frustrated with the inability to easily view the loan details for an invested note. Using HTML, CSS, and jQuery, I built a simple form that accepts a LendingClub loan ID and launches the details page.
EasyHire, a team including current and former colleagues, is out to improve the technical and remote interviewing experience. I served as contributing UX designer & consultant to help simplify workflows and communicate a vision for great experiences between interviewers and candidates.
Sensilk had built impressive fitness sensor technology, but their prototype mobile app needed some love, so I was tasked with improving usability and aesthetics in a go-to-market iOS app.