I design friendly user experiences
for startups and entrepreneurs.

From usability testing to crafting friendly forms and pushing pixels, my user-focused design will benefit your bottom-line through increased conversions and happy users.

Get design help now

Get design help now

Who Am I?

Hi, I'm UX designer, Adam Ruf. When I'm not working full-time with the lean UX team at UserTesting.com, I'm freelancing for entrepreneurs and startups.

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How Can I Help?

I provide freelance UX design and light front-end development services to help you craft experiences that will deliver business value and delight users.

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What's New?

2013.5.1: Curious about how I work? You can now check out my freelance design process. I'd love to answer any specific questions you have.

2013.4.15: Lots of great UX books coming out this year, check out my recommendations for reading.