UX Adam Ruf charicature by Charlene Sirianni

Hi, my name is Adam Ruf.
I'm a UX designer who codes.
I help teams deliver smiles.

πŸ€“ I'm streaming & chatting design on Twitch.
Join us for design mentoring and fun
Tuesday, Wednesday, and Thursday nights!

Glowing UX trophy

I started UX Design Contest as a fun way for designers
to practice critical design skills and grow their portfolios.

πŸ“£ Contest #4 is ON: Enhance a UX using illustration/animation

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Are you a designer who likes reading πŸ“š?
UX Design Book Club was made for you.

πŸ—³οΈ Voting for February's book ends Jan 19 at noon PST

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Pyramids representing the hierarchy of user needs, as described by Aaron Walter in his book, Designing for Emotion. From bottom to top: Functional, Reliable, Usable, & Pleasurable

Who Am I?

I'm Adam Ruf, SF-based full-stack UX Designer, and member of the Design team at Twitch where I help people save time and have fun achieving their streaming goals.

After hours, I'm streaming design events on Twitch to support and mentor the next generation of UX designers.

Learn more about Adam Β»

How I Help

I help teams achieve their product or service design goals through lean user research and design strategy, focusing on rapid prototype development to quickly learn what works, what doesn't, and why.

I also provide mentorship for people starting out or working to grow their design careers.

Explore UX resources Β»

What's New?

Nov 10
UX Design Contest #3 starts today! Show off your skills by leveling up an experience on Twitch
See contest details

Oct 4
On Wednesday, October 4 at 6pm I'll be reviewing entries to UX Design Contest #2 and announcing a winner LIVE on Twitch
See event details

Recent Side Projects

Get more designers learning, thinking, and discussing

UX Design Book Club helps people practice critical thinking skills while reading popular design books. Private and public book club events provide opportunities for networking and discussion.

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Helping designers build skills and grow their portfolios

Inspired by my friend Pablo Stanley's design contests, I started UX Design Contest to provide a structured, fun way for designers to practice a wide range of UX Design skills and grow their portfolios.

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Magic 8-ball site to solve my problem of too many questions

For a recent Twitch design stream, with the help of our design community, I built a modern magic 8-ball experience to demonstrate the value of side projects, trying out new technologies, exercising creativity, staying humble, and having fun.

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Making it easy to design for 16:9 image requirements

When we decided to use the 16:9 aspect ratio standard for the Twitch Events feature my team and I launched, I built a simple 16:9 dimensions calculator to help me get the proper dimensions for displaying user-generated images at high-quality.

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Tool for creating fast and fun user dialogue flows

I wanted a faster way to create attractive user dialogue flows than using Sketch, so I built a simple MVP that allows UX designers to create a dialogue flow between a user and an app and then print to PDF or paper to share with stakeholders.

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See more work