I'm Adam Ruf, SF-based Design Lead & Sr. User Experience Designer on the BrightRoll Ad Products team at Yahoo.
When I'm not mentoring the next generation of UX/UI designers, I support teams with UX strategy and design.
I help teams achieve their goals through user research and design leadership, including usability testing and prototype development.
I also provide mentorship for startups and user experience designers.
Cannaly's a tech startup providing a marketplace platform for manufacturers and retailers of cannabis-infused products. Working with the founders, I leveraged proven content strategies, like social proof, repeated CTAs, and imagery to help visitors better understand Cannaly's offering.
I wanted a faster way to create attractive user dialogue flows than using Sketch, so I built a simple MVP that allows UX designers to create a dialogue flow between a user and an app and then print to PDF or paper to share with stakeholders.