Hi, my name is Adam Ruf.
I'm a UX designer who codes.
I help teams deliver smiles.

Pyramids representing the hierarchy of user needs, as described by Aaron Walter in his book, Designing for Emotion. From bottom to top: Functional, Reliable, Usable, & Pleasurable

I'm streaming & chatting #design on Twitch.🤓
Follow my channel and join the messy fun!

View My Twitch Channel

Who Am I?

I'm Adam Ruf, SF-based full-stack UX Designer, and member of the Design team at Twitch where I help people save time and have fun achieving their streaming goals.

After hours, when I'm not mentoring the next generation of UX designers, I support entrepreneurs with freelance UX strategy and end-to-end design support.

Learn more about Adam »

How I Help

I help teams achieve their product or service design goals through lean user research and design strategy, focusing on rapid prototype development to quickly learn what works, what doesn't, and why.

I also provide mentorship for startups and individual designers growing their design cultures and careers, respectively.

Explore UX resources »

What's New?

Apr 8
Join me Sunday, April 9 from 11am to 12pm PDT for a live streaming review of highlights from Smashing Conf SF this past week.
Watch live at twitch.tv/ux_adam

Apr 1
Since my team at Twitch launched a feature for scheduling and sharing events, I've started scheduling design streams ranging from usability testing to visual design and front-end coding.
Find upcoming events at twitch.tv/ux_adam/events

Recent Side Projects

Cannaly website

Shifting perceptions of Cannaly through a website redesign

Cannaly's a tech startup providing a marketplace platform for manufacturers and retailers of cannabis-infused products. Working with the founders, I leveraged proven content strategies, like social proof, repeated CTAs, and imagery to help visitors better understand Cannaly's offering.

Tool for creating fast and fun user dialogue flows

I wanted a faster way to create attractive user dialogue flows than using Sketch, so I built a simple MVP that allows UX designers to create a dialogue flow between a user and an app and then print to PDF or paper to share with stakeholders.

See more work