Hi, my name is Adam Ruf.
I'm a UX designer who codes.
I help teams deliver smiles.

Pyramids representing the hierarchy of user needs, as described by Aaron Walter in his book, Designing for Emotion. From bottom to top: Functional, Reliable, Usable, & Pleasurable

Who Am I?

I'm Adam Ruf, SF-based UI/UX Designer and member of the Discover & Watch Design team at Twitch.

When I'm not mentoring the next generation of UX/UI designers, I support teams with UX strategy and design.

Learn more about Adam »

How Can I Help?

I help teams achieve their goals through user research and design leadership, including usability testing and prototype development.

I also provide mentorship for startups and user experience designers.

Explore UX resources »

What's New?

Oct 18, 2016
Tomorrow I'm mentoring at UXNight in SF (10/19)! I highly recommend it for designers, entrepreneurs, and app developers to get actionable feedback from design experts. Hope to see you there!

Oct 9, 2016
Ever wanted to peek over another designer's shoulder as they work (in a non-creepy way)? Check out my new design work channel on Twitch.

Recent Side Projects

Cannaly website

Shifting perceptions of Cannaly through a website redesign

Cannaly's a tech startup providing a marketplace platform for manufacturers and retailers of cannabis-infused products. Working with the founders, I leveraged proven content strategies, like social proof, repeated CTAs, and imagery to help visitors better understand Cannaly's offering.

Tool for creating fast and fun user dialogue flows

I wanted a faster way to create attractive user dialogue flows than using Sketch, so I built a simple MVP that allows UX designers to create a dialogue flow between a user and an app and then print to PDF or paper to share with stakeholders.

See more work