👋 ,
I'm Adam Ruf, a Product Designer at AngelList


I work to empower creativity and help teams + designers win through empathic design

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What I'm working on these days

🎙Weekly Live Design Stream

2019 Focus:
Creation > Consumption

I <3 the Oxford comma and helping customers, companies, and designers Wherever you are in the design process,
I can help you move forward

  • Vision + Strategy

    design sprints, empathy workshops, vision kick-offs, vision + strategy presentations, competitive analyses

  • User Research + UX Design

    heuristic evaluations, contextual inquiries, research reports, design sprints, journey maps, user flows, rapid prototypes

  • Content Strategy + UX Writing

    information architecture, site maps, UI text guidelines, help articles, product emails

  • UI Design + Design Systems

    wireframes, mockups, interactive prototypes, style guides, pattern libraries, accessible documentation

  • Visual + Motion Design

    SASS/CSS, colors, typography, image editing, illustrations, CSS animations

  • Testing + Iteration

    impression tests, click tests, usability tests, findings + recommendations presentations

Ready to give your design project a boost?

Selected popular posts I also write actionable articles
to help designers get stuff done

Join hundreds of designers who get early access to my tips, tricks, and other actionable content

3-min Sketch productivity hack

2 min read

Get your time back, watch videos faster

1 min read

10 tips for designing better usability tests

4 min read

Discover my recommended tools for writing professionally and efficiently

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