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👋 ,
I'm Adam Ruf, Product Designer and Mentor

I help teams + designers win through creative and empathic UX/UI design

What I'm working on these days

Design at Shopify

Working to help make commerce better for everyone as a member of the Core Mobile UX team.

Eating healthier

Eating more plants, fewer calories and carbs, and cutting out regular desserts.

Learning Japanese (again)

日本語を話したいですよ。This time around, I'm trying some new tools.

E-commerce experiment

Since joining Shopify, I started exploring turning my passion for designer art toys into a business.

Selected popular posts I also write actionable articles
to help designers get stuff done

Join hundreds of designers who get early access to my tips, tricks, and insights

3-min Sketch productivity hack

2 min read

Get your time back, watch videos faster

1 min read

10 tips for designing better usability tests

4 min read

✍️ Recommended Writing Tools

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Looking good! Awesome! WDYT? You ready? Pull the trigger! Poggers! Oh yeah! Let's do this!
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💪 HELL YEAH! Let's start talking about how I might help

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