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👋 ,
I'm Adam Ruf, Product Designer and Mentor

I help teams + designers win through creative and empathic design

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What I'm working on these days

AngelList Venture

Working with the Product team to grow the number of successful startups

Weekly Design Stream

Modern design mentoring through interactive live streams on YouTube

UX Design Contests

Passion project to help designers grow diverse skills and hard-working portfolios

UX Portfolio Reviews

Helping designers make stronger impressions through their portfolio websites


Bite-size educational and inspirational content for UX/UI and Product Designers

I <3 the Oxford comma and helping customers, companies, and designers Wherever you are in the design process,
I can help you move forward

  • Vision + Strategy

    design sprints, empathy workshops, vision kick-offs, vision + strategy presentations, competitive analyses

  • User Research + UX Design

    heuristic evaluations, contextual inquiries, research reports, design sprints, journey maps, user flows, rapid prototypes

  • Content Strategy + UX Writing

    information architecture, site maps, UI text guidelines, help articles, product emails

  • UI Design + Design Systems

    wireframes, mockups, interactive prototypes, style guides, pattern libraries, accessible documentation

  • Visual + Motion Design

    SASS/CSS, colors, typography, image editing, illustrations, CSS animations

  • Testing + Iteration

    impression tests, click tests, usability tests, findings + recommendations presentations

Ready to give your design project a boost?

Selected popular posts I also write actionable articles
to help designers get stuff done

Join hundreds of designers who get early access to my tips, tricks, and insights

3-min Sketch productivity hack

2 min read

Get your time back, watch videos faster

1 min read

10 tips for designing better usability tests

4 min read

Discover my recommended tools for writing professionally and efficiently

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💪 HELL YEAH! Let's start talking about how I might help

Never miss out on anything awesome from Adam Crush the 2-minute 🙀 FOMO Checklist