UX Adam Ruf charicature by Charlene Sirianni

Hi, my name is Adam Ruf.
I'm a Product Designer who codes.
I help teams deliver smiles.

I've been lucky to work with some ๐Ÿ’ช teams at

  • Twitch
  • Yahoo
  • BrightRoll
  • UserTesting

I'm experimenting with new ways to pay-it-forward ๐Ÿค

Live on

ux_adam streaming live portfolio review on Twitch

๐Ÿค“ Join me and designers like you for live design projects and chat Tuesday & Thursday at 6pm Pacific Time. ๐Ÿ‘ Live UX portfolio reviews on Thursdays

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UX Design

UX Design Contest illustration

๐Ÿ† I started a contest series as a fun way for designers to practice design skills and grow their ๐Ÿ’ฏ portfolios. ๐Ÿ“จ Get a heads up before the next contest

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Pyramids representing the hierarchy of user needs, as described by Aaron Walter in his book, Designing for Emotion. From bottom to top: Functional, Reliable, Usable, & Pleasurable

Who Am I?

I'm Adam Ruf, SF-based full-stack UX Designer, and member of the Design team at Twitch where I help people save time and have fun achieving their streaming goals.

After hours, I'm streaming design events on Twitch to support and mentor the next generation of UX designers.

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How I Help

I help teams achieve their product or service design goals through lean user research and design strategy, focusing on rapid prototype development to quickly learn what works, what doesn't, and why.

I also provide mentorship for people starting out or working to grow their design careers.

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What's Newish?

May 23
From the best Amazon has to offer, I cobbled together a DIY Sketch Kit for designers.

Mar 30
๐Ÿค“ Check out Cascade's Design Hacks event on April 18th. Featuring actionable tips & tricks from some of my favorite local design friends. Get your ticket

Side Projects

๐Ÿ“š A book club to help designers grow by reading, thinking, and sharing

UX Design Book Club helps people practice critical thinking skills while reading popular design books. Private and public book club events provide opportunities for networking and discussion.

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๐Ÿ† Contests for designers that exercise skills and grow portfolios

Inspired by my friend, Pablo Stanley, I started UX Design Contest to provide a structured, fun way for designers to practice a variety of UX design skills and create portfolio-ready case studies.

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๐Ÿ”ฎ A scalable solution to "Too many questions"

With the help of our design community on Twitch, I built a modern magic 8-ball experience to demonstrate the value of side projects, trying out new technologies, exercising creativity, staying humble, and having fun.

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๐Ÿ“ Getting the right dimensions with a 16:9 calculator for UI designers

When we decided to use the 16:9 aspect ratio for the Twitch Events feature my team and I launched, I built a simple 16:9 calculator to help me get the proper dimensions for displaying user-generated images at high quality.

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๐Ÿ˜ฒ Highlighting confusion, frustration, and delight with a User Dialogue Flow tool

I wanted a faster way to create attractive user dialogue flows than using Sketch, so I built a simple MVP that allows UX designers to create a dialogue flow between a user and an app and then print to PDF or paper to share with stakeholders.

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