👋 ,
I'm Adam Ruf, a Product Designer in San Francisco

I work to empower creativity and help teams + designers win through empathic design

A red square
A yellow triangle
A blue blue-circle
A large orange jewel with a cute smiley face

What I'm working on these days

I <3 the Oxford comma and helping customers, companies, and designers Wherever you are in the design process,
I can help you move forward

  • Vision + Strategy

    design sprints, empathy workshops, vision kick-offs, vision + strategy presentations, competitive analyses

  • User Research + UX Design

    heuristic evaluations, contextual inquiries, research reports, design sprints, journey maps, user flows, rapid prototypes

  • Content Strategy + UX Writing

    information architecture, site maps, UI text guidelines, help articles, product emails

  • UI Design + Design Systems

    wireframes, mockups, interactive prototypes, style guides, pattern libraries, accessible documentation

  • Visual + Motion Design

    SASS/CSS, colors, typography, image editing, illustrations, CSS animations

  • Testing + Iteration

    impression tests, click tests, usability tests, findings + recommendations presentations

Ready to give your design project a boost?

  • UX + Product Design 101

    baseline skills assessment, skill-building projects, personalized reading lists

  • Design Feedback + Iteration

    soliciting design feedback, giving design feedback, iteration strategies, stakeholder persuasion

  • Collaboration

    pair designing, design feedback sessions, multi-designer projects, document and presentation design

  • Career Advice

    job hunting strategies + tactics, portfolio reviews, interview preparation, career strategies

  • Design Help

    ideation sessions, artifact + document reviews, heuristic evaluations, moderated usability tests

Ready to level up your skills and grow your career?

Colorful shapes

Selected writing on Medium I also write actionable articles
to help designers get stuff done

Join hundreds of designers who get early access to my tips, tricks, and other actionable content

Looks like we're running out of scrollbar... Ready to chat about working together?

Looking good! Awesome! WDYT? You ready? Pull the trigger! Poggers! Oh yeah! Let's do this!
ᕙ(˵ ಠ ਊ ಠ ˵)ᕗ

💪 HELL YEAH! Let's talk about how I might help you with a

Never miss out on anything awesome from Adam Crush the 2-minute 🙀 FOMO Checklist